More than 50% of all television viewing is now happening through connected TV Today “watching TV” means tuning into our favourite streaming services like Netflix, Amazon Prime Video, Apple TV, Disney, and so many more from our big screen TVs. No longer do we rely on big networks and cable as our primary source of information and entertainment. At 20Eight we want your business to leverage the most effective and widely-used advertising platforms available. Our Enhanced Streaming Video … [Read more...]
Video Content in Digital Marketing Strategies
In the sizable expanse of the digital realm, video content has climbed as a dominant force, attracting audiences worldwide. This dynamic medium has transformed the way businesses interact with their customers on digital platforms, showcasing an evolution that is as rapid as it is impactful. Keep reading to explore the multifaceted nature of video content, dissect why it resonates so deeply with viewers, and how businesses can harness its power for branding and marketing. Why is Everyone … [Read more...]
Running a Charitable Gaming Lottery Online? Super-Charge it With a Solid Plan.
In the first quarter of 2020, when the WHO declared a world pandemic, Canadian charities, like other charities worldwide, were forced to rethink their fundraising activities in a hurry. Events traditionally held in conference centres, hotels, and other in-person venues were suddenly no longer logistically feasible or were not permitted by law. For most non-profit organizations, the logical response to cancelled major fundraisers was to maximize their online efforts. Within weeks of the … [Read more...]
Improve Your Web Content By Doing These Five Things
You know what you have to offer is great, but how can you communicate this to potential customers? Here are five things you can do to improve your web content. No matter the industry, having a strong digital presence is key. And this starts with your website. According to a study by Episerver, 98% of consumers will leave without buying because of uninspiring web content. To generate leads to grow your brand, we’re sharing five things you can do right now to improve … [Read more...]
Keep Your Client Relationships Alive and Well With Email
Are you worried that your prospects and customers are forgetting about your product or service while you wait for life to get back to some version of “normal”? You’ve probably seen plenty of examples of creative ways some businesses, maybe even your competitors, are staying top of mind with their customers. Hair salons are delivering hair dye kits to customers, yoga studios are switching to online classes, restaurants are giving free online cooking classes. The list keeps growing every … [Read more...]
Advertising in Uncertain Times
The world has changed in a few short weeks. Social behaviours that were once normal are now suddenly taboo. People and businesses all around us are re-evaluating — well — everything. One of our staff put the enormity of the change in perspective this morning by asking the team, “Is it just me or do you get this reflexive that’s not right feeling when you watch a show where people are close together?” It turns out, we all felt the same. Only two weeks into the pandemic and our favourite … [Read more...]
Creating the Perfect Email Signature
Your email signature is more than just your sign-off— it’s your digital business card. When you hit send, you are delivering vital information about yourself to the recipient, giving them a sense of both you and the business you represent. Your signature is also a great opportunity to further connect with your contacts and should be treated as a vital piece of your organization’s branding. With email now being the primary method of communication in business, email signatures should be as … [Read more...]
Top 5 New Google Ad Features.
The advertising world is changing again! Just as we have come to expect every year or so, Google has announced yet another series of innovative features for advertisers and businesses that are being rolled out over the next few months. By Christmas of this year Google search results for products and services will certainly look very different than they do now. There is much information to take in, so we have put together the Cole’s notes for our customers and friends, concentrating on what … [Read more...]
A New Look for HCA Websites
Have you seen the new Home Care Assistance Vancouver website site yet? Since it’s launch in August, HCA Vancouver has seen a nice increase in visitor engagement. In a year to year comparison, people are spending 25% more time on the website and visiting 10% more pages. For the new site, we set goals to provide a better user experience, improve the return on ad spend (ROAS) and create a look and feel that positively represents the Home Care Assistance brand. On all counts, we consider the new … [Read more...]
How to Choose Colors for your Brand
As the graphic designer at 20/eight I am always on the lookout for inspirational color schemes to use for client projects. In choosing colors I always factor in a company’s current branding, competitor colors, theme of the promotion/project and time or season of the year. Each color tells a story and can elicit specific emotions, in some cases without the use of a single word. The colors you choose will help determine how people perceive and interact with your brand, so it is important to do … [Read more...]