P&G’s latest installment in its Thank You, Mom series: Rio 2016, kills it! If you are one of the 17,909,453 persons who have already viewed the YouTube commercial you know what I mean. If you haven’t seen it, you are missing out on storytelling genius. The first time I saw the commercial I was washing the breakfast dishes as my wife was setting up her yoga class on YouTube. The volume was muted but even without sound the storytelling through the video images brought tears to my eyes. The … [Read more...]
Archives for July 2016
What is the next in What’s next?
Walking away from the corporate world can be a frightening thing for anyone. The safety net of a nice pay cheque every two weeks, benefits, social interaction, cool offices… there are many reasons why executives choose to live with the hectic demands of 80-hour weeks, never really leaving work at the office due to 24/7 connectivity to their mobile devices and living with the pressure of hitting those quarterly forecasts. When you are suddenly faced with the loss of a job and unceremoniously … [Read more...]