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A New Look for HCA Websites

September 28, 2018 by Zander MacDonald

Have you seen the new Home Care Assistance Vancouver website site yet? Since it’s launch in August, HCA Vancouver has seen a nice increase in visitor engagement. In a year to year comparison, people are spending 25% more time on the website and visiting 10% more pages. For the new site, we set goals to provide a better user experience, improve the return on ad spend (ROAS) and create a look and feel that positively represents the Home Care Assistance brand. On all counts, we consider the new … [Read more...]

Filed Under: Blog Tagged With: advertising, branding, digital advertising, digital media, marketing, on-line advertising, web design

How to Choose Colors for your Brand

July 18, 2018 by Lana Souaid

As the graphic designer at 20/eight I am always on the lookout for inspirational color schemes to use for client projects. In choosing colors I always factor in a company’s current branding, competitor colors, theme of the promotion/project and time or season of the year. Each color tells a story and can elicit specific emotions, in some cases without the use of a single word. The colors you choose will help determine how people perceive and interact with your brand, so it is important to do … [Read more...]

Filed Under: Blog Tagged With: branding, color, color pallet, graphic design, pallet, psychology

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Timothy Thomas | Home Care Assistance Montreal


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