In the first quarter of 2020, when the WHO declared a world pandemic, Canadian charities, like other charities worldwide, were forced to rethink their fundraising activities in a hurry. Events traditionally held in conference centres, hotels, and other in-person venues were suddenly no longer logistically feasible or were not permitted by law. For most non-profit organizations, the logical response to cancelled major fundraisers was to maximize their online efforts. Within weeks of the … [Read more...]
Keep Your Client Relationships Alive and Well With Email
Are you worried that your prospects and customers are forgetting about your product or service while you wait for life to get back to some version of “normal”? You’ve probably seen plenty of examples of creative ways some businesses, maybe even your competitors, are staying top of mind with their customers. Hair salons are delivering hair dye kits to customers, yoga studios are switching to online classes, restaurants are giving free online cooking classes. The list keeps growing every … [Read more...]
How Much is Too Much for a Click?
It is true that some industries are forced to pay sky high prices to advertise on Google Search – the financial and business services industries are known for this phenomenon with click prices reaching as high as $250 plus dollars (yes that’s per click). So at what point should advertisers throw in the towel in a high click price environment? According to my cost … [Read more...]