In the first quarter of 2020, when the WHO declared a world pandemic, Canadian charities, like other charities worldwide, were forced to rethink their fundraising activities in a hurry. Events traditionally held in conference centres, hotels, and other in-person venues were suddenly no longer logistically feasible or were not permitted by law. For most non-profit organizations, the logical response to cancelled major fundraisers was to maximize their online efforts. Within weeks of the … [Read more...]
Improve Your Web Content By Doing These Five Things
You know what you have to offer is great, but how can you communicate this to potential customers? Here are five things you can do to improve your web content. No matter the industry, having a strong digital presence is key. And this starts with your website. According to a study by Episerver, 98% of consumers will leave without buying because of uninspiring web content. To generate leads to grow your brand, we’re sharing five things you can do right now to improve … [Read more...]