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How to Choose Colors for your Brand

July 18, 2018 by Lana Souaid

As the graphic designer at 20/eight I am always on the lookout for inspirational color schemes to use for client projects. In choosing colors I always factor in a company’s current branding, competitor colors, theme of the promotion/project and time or season of the year. Each color tells a story and can elicit specific emotions, in some cases without the use of a single word. The colors you choose will help determine how people perceive and interact with your brand, so it is important to do … [Read more...]

Filed Under: Blog Tagged With: branding, color, color pallet, graphic design, pallet, psychology

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