You know what you have to offer is great, but how can you communicate this to potential customers? Here are five things you can do to improve your web content. No matter the industry, having a strong digital presence is key. And this starts with your website. According to a study by Episerver, 98% of consumers will leave without buying because of uninspiring web content. To generate leads to grow your brand, we’re sharing five things you can do right now to improve … [Read more...]
Bing Search Comes Out of its Shell
Microsoft’s BING, after being perceived for years as “the little search engine that couldn’t”, has been making its move on Google and the results are starting to show. According to Comscore March 2017 research, Bing’s piece of the search pie in Canada is now at 17%. This recent momentum has been fueled not only by Microsoft’s Cortana Voice activated search but also through … [Read more...]
Do experts need a qualification in anything?
Do you have an opinion on this debate? Mark Ritson, in a recent Marketing Week editorial, took to task what he defines as "so-called marketing experts" who have no formal qualification in the field. My issue is with the label "expert". In today's marketplace it so easy to define oneself as an expert with a few articles or broadcast interviews. Just because someone has a megaphone to voice their opinion doesn't qualify them as an expert. Just look at CNN & FOX NEW's contributors. I'd … [Read more...]
The winner of the RIO 2016 Summer Olympics is ____!
P&G’s latest installment in its Thank You, Mom series: Rio 2016, kills it! If you are one of the 17,909,453 persons who have already viewed the YouTube commercial you know what I mean. If you haven’t seen it, you are missing out on storytelling genius. The first time I saw the commercial I was washing the breakfast dishes as my wife was setting up her yoga class on YouTube. The volume was muted but even without sound the storytelling through the video images brought tears to my eyes. The … [Read more...]
What is the next in What’s next?
Walking away from the corporate world can be a frightening thing for anyone. The safety net of a nice pay cheque every two weeks, benefits, social interaction, cool offices… there are many reasons why executives choose to live with the hectic demands of 80-hour weeks, never really leaving work at the office due to 24/7 connectivity to their mobile devices and living with the pressure of hitting those quarterly forecasts. When you are suddenly faced with the loss of a job and unceremoniously … [Read more...]