If you haven’t already seen the latest numbers: Statistics Canada reports 1 in 5 Canadians were not born in Canada and MediaCom Canada predicts that approximately one-third of Canada’s population will be a visible minority by 2031. Given widespread access to internet, it makes perfect sense then that first-generation immigrants would use digital media including social media, youtube and even Search to maintain connection with their roots. So how do advertising platforms address language … [Read more...]

Collectively, humanity watched over one billion (1,000,000,000) hours of YouTube yesterday. Just as it has done every day for the past six months. Logged-in users spend over an hour each day watching YouTube, and YouTube now sees over 1.5 billion logged-in users monthly. I am one of those users. Between September 13th and October 11th, I streamed 48GB worth of YouTube videos in my home, on my mobile phone. In comparison, I streamed 6GB worth of Netflix on my phone during that same period. … [Read more...]

It​ ​is​ ​true​ ​that​ ​some​ ​industries​ ​are​ ​forced​ ​to​ ​pay​ ​sky​ ​high​ ​prices​ ​to​ ​advertise​ ​on​ ​Google​ ​Search​ ​–​ ​the​ ​financial​ ​and​ ​business​ ​services​ ​industries​ ​are  known​ ​for​ ​this​ ​phenomenon​ ​with​ ​click​ ​prices​ ​reaching​ ​as​ ​high​ ​as​ ​$250​ ​plus​ ​dollars​ ​(yes​ ​that’s​ ​per​ ​click).  So​ ​at​ ​what​ ​point​ ​should​ ​advertisers​ ​throw​ ​in​ ​the​ ​towel​ ​in​ ​a​ ​high​ ​click​ ​price​ ​environment?​ ​According​ ​to​ ​my​ ​cost​ … [Read more...]

Microsoft’s​ ​BING,​ ​after​ ​being​ ​perceived​ ​for​ ​years​ ​as​ ​“the​ ​little​ ​search​ ​engine​ ​that​ ​couldn’t”,​ ​has​ ​been​ ​making​ ​its​ ​move​ ​on​ ​Google​ ​and​ ​the​ ​results are​ ​starting​ ​to​ ​show.​ ​According​ ​to​ ​Comscore​ ​March​ ​2017​ ​research,​ ​Bing’s​ ​piece​ ​of​ ​the​ ​search​ ​pie​ ​in​ ​Canada​ ​is​ ​now​ ​at​ ​17%. This​ ​recent​ ​momentum​ ​has​ ​been​ ​fueled​ ​not​ ​only​ ​by​ ​Microsoft’s​ ​Cortana​ ​Voice​ ​activated​ ​search​ ​but​ ​also​ ​through​ … [Read more...]