clarity@20eight.ca
613-228-2028

20Eight

  • what we do
    • Services
    • Google Grants Management
  • who we are
    • Team
    • Clients
  • blog
  • contact
You are here: Home / Blog / YouTube Matches Volumes with Precision

YouTube Matches Volumes with Precision

November 22, 2017 by Zander MacDonald

Collectively, humanity watched over one billion (1,000,000,000) hours of YouTube yesterday. Just as it has done every day for the past six months. Logged-in users spend over an hour each day watching YouTube, and YouTube now sees over 1.5 billion logged-in users monthly.

I am one of those users. Between September 13th and October 11th, I streamed 48GB worth of YouTube videos in my home, on my mobile phone. In comparison, I streamed 6GB worth of Netflix on my phone during that same period. This puts me a little bit above average in my YouTube consumption, but not by much.

As a result, pretty much all of the B2C ads I see are video ads on YouTube. I still see all kinds of banner ads on sites and Facebook ads, of course, but those are exclusively B2B. For me, and millions like me, YouTube is simply the best way to reach me.

YouTube ads have just become more potent as new advertising tools and new integrations with Google are rolled out. While earlier this year, Google integrated its search data with YouTube targeting, it has now done the same with Google Maps.

This makes it not only possible to target people searching for keywords related to products, but also people searching for locations related to products. For example, if you run a car dealership, we can not only target YouTube ads at people googling cars, but we can also target people searching Google Maps for local dealership locations.

As video ads gains importance as an ad medium, so do YouTube ads and video ads in your ad strategy. As a platform, YouTube is booming. Video, as an ad medium, is booming, and the tools for targeting video ads are only getting better. At 20/eight Digital, we are expanding our in-house video production to stay at the forefront of the digital field. If you want to talk about how video can enhance your marketing strategy, give us a call.

Filed Under: Blog

Follow Our Blog

Like what we have to share? Sign up for instant delivery of our blog posts.

Archives

  • June 2021
  • August 2020
  • May 2020
  • March 2020
  • July 2019
  • May 2019
  • September 2018
  • July 2018
  • January 2018
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • August 2016
  • July 2016

Recent Posts

  • Running a Charitable Gaming Lottery Online? Super-Charge it With a Solid Plan.
  • Improve Your Web Content By Doing These Five Things
  • Keep Your Client Relationships Alive and Well With Email

Our company, Home Care Assistance Montreal, have been using 20Eight for over a year now. They took over our Google Adwords campaigns from another marketing agency. The results have been fantastic. Our lead flow has increased by 20% while the cost per lead has decreased significantly. We highly recommend them to any business looking to bolster its online presence.

Timothy Thomas | Home Care Assistance Montreal


    We’d love to talk with you about your digital advertising challenges. Reach us at 613-228-2028.

    First Name*

    Email*

    Telephone

    How can we help you?





    Copyright © 2022 | 20Eight Digital Inc. | Privacy Policy