Studies show the amount of time a person spends online each week is fixed. Time spent on your website means less time spent reading their favourite blog, catching up on the news or trade journals, and connecting with people on Facebook. If they are on mobile, they might be taking a moment away their lunch break, hanging out with friends, or watching the big game.
Visitors come to your site to perform a multitude of tasks — from getting a sense of your brand to measuring you against a competitor to checking your contact information. What they are not doing is sightseeing. They are not tourists; every interaction with your site happens for a reason. If someone wants to meander the web, they go to Facebook.
A specific need has driven someone to your site. This might be a need to know something, a need for the best deal, or a need for your expertise. Visitors are task-oriented in pursuit of the fulfillment of this need.
Good website design means understanding what need brings visitors to your site, and removing all obstacles between the visitor and what they’re after. Good website designers understand the psychology how visitors interact with websites, and ensure that the completion of the tasks that fulfill the visitors’ needs also achieves your business goals.
The way to win over your visitors is to make their experience on your website painless and straightforward. A smooth user experience gives people a better impression of a brand than all the razzle dazzle in the world. At 20/eight Digital, we love clarity, and so do your visitors.