clarity@20eight.ca
613-228-2028

20Eight

  • what we do
    • Services
    • Google Grants Management
  • who we are
    • Team
    • Clients
  • blog
  • contact
You are here: Home / Blog / The winner of the RIO 2016 Summer Olympics is ____!

The winner of the RIO 2016 Summer Olympics is ____!

July 25, 2016 by Mark Dickie

https://www.youtube.com/watch?v=MQ3k6BFX2uw

P&G’s latest installment in its Thank You, Mom series: Rio 2016, kills it! If you are one of the 17,909,453 persons who have already viewed the YouTube commercial you know what I mean. If you haven’t seen it, you are missing out on storytelling genius.

The first time I saw the commercial I was washing the breakfast dishes as my wife was setting up her yoga class on YouTube. The volume was muted but even without sound the storytelling through the video images brought tears to my eyes. The mothers’ love & support for their children, through their journey to realize the dream of competing in Rio, is the bedrock for an emotionally charged commercial and it works. This was early May and P&G is still stamped in my memory.

Many brands will go all-out this summer vying to capture our attention. These brand captains capitalize on long format YouTube video advertising and no doubt will serve up many great commercial moments. Viewers will give two-minutes of their busy lives to watch and share well-crafted and targeted commercials that touch them in some way. That is a big win for brands!

So, take a few moments and watch the 2:06 minute version of the ad, but the first time without any sound. Let me know if you got the same feeling as I still do.

I declare  Thank You, Mom – Strong: Rio 2016 winner of the Best Commercials of the 2016 Olympics!

Congratulations P&G!

Filed Under: Blog Tagged With: 2016 olympics, digital advertising, olympic athletes, p&G, rio olympics, summer olympics, video advertising, youtube advertising

Follow Our Blog

Like what we have to share? Sign up for instant delivery of our blog posts.

Archives

  • June 2021
  • August 2020
  • May 2020
  • March 2020
  • July 2019
  • May 2019
  • September 2018
  • July 2018
  • January 2018
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • August 2016
  • July 2016

Recent Posts

  • Running a Charitable Gaming Lottery Online? Super-Charge it With a Solid Plan.
  • Improve Your Web Content By Doing These Five Things
  • Keep Your Client Relationships Alive and Well With Email

Our company, Home Care Assistance Montreal, have been using 20Eight for over a year now. They took over our Google Adwords campaigns from another marketing agency. The results have been fantastic. Our lead flow has increased by 20% while the cost per lead has decreased significantly. We highly recommend them to any business looking to bolster its online presence.

Timothy Thomas | Home Care Assistance Montreal


    We’d love to talk with you about your digital advertising challenges. Reach us at 613-228-2028.

    First Name*

    Email*

    Telephone

    How can we help you?





    Copyright © 2022 | 20Eight Digital Inc. | Privacy Policy