Have you seen the new Home Care Assistance Vancouver website site yet? Since it’s launch in August, HCA Vancouver has seen a nice increase in visitor engagement. In a year to year comparison, people are spending 25% more time on the website and visiting 10% more pages. For the new site, we set goals to provide a better user experience, improve the return on ad spend (ROAS) and create a look and feel that positively represents the Home Care Assistance brand. On all counts, we consider the new … [Read more...]
There are No Tourists on Your Website
Studies show the amount of time a person spends online each week is fixed. Time spent on your website means less time spent reading their favourite blog, catching up on the news or trade journals, and connecting with people on Facebook. If they are on mobile, they might be taking a moment away their lunch break, hanging out with friends, or watching the big game. Visitors come to your site to perform a multitude of tasks — from getting a sense of your brand to measuring you against a … [Read more...]