Have you seen the new Home Care Assistance Vancouver website site yet? Since it’s launch in August, HCA Vancouver has seen a nice increase in visitor engagement. In a year to year comparison, people are spending 25% more time on the website and visiting 10% more pages. For the new site, we set goals to provide a better user experience, improve the return on ad spend (ROAS) and create a look and feel that positively represents the Home Care Assistance brand. On all counts, we consider the new … [Read more...]
How to Choose Colors for your Brand
As the graphic designer at 20/eight I am always on the lookout for inspirational color schemes to use for client projects. In choosing colors I always factor in a company’s current branding, competitor colors, theme of the promotion/project and time or season of the year. Each color tells a story and can elicit specific emotions, in some cases without the use of a single word. The colors you choose will help determine how people perceive and interact with your brand, so it is important to do … [Read more...]