P&G’s latest installment in its Thank You, Mom series: Rio 2016, kills it! If you are one of the 17,909,453 persons who have already viewed the YouTube commercial you know what I mean. If you haven’t seen it, you are missing out on storytelling genius. The first time I saw the commercial I was washing the breakfast dishes as my wife was setting up her yoga class on YouTube. The volume was muted but even without sound the storytelling through the video images brought tears to my eyes. The … [Read more...]