In the first quarter of 2020, when the WHO declared a world pandemic, Canadian charities, like other charities worldwide, were forced to rethink their fundraising activities in a hurry. Events traditionally held in conference centres, hotels, and other in-person venues were suddenly no longer logistically feasible or were not permitted by law. For most non-profit organizations, the logical response to cancelled major fundraisers was to maximize their online efforts. Within weeks of the … [Read more...]