Studies show the amount of time a person spends online each week is fixed. Time spent on your website means less time spent reading their favourite blog, catching up on the news or trade journals, and connecting with people on Facebook. If they are on mobile, they might be taking a moment away their lunch break, hanging out with friends, or watching the big game. Visitors come to your site to perform a multitude of tasks — from getting a sense of your brand to measuring you against a … [Read more...]