Recently, 20Eight’s co-founder Mark Dickie had the pleasure of co-hosting a webinar with the Barrhaven BIA. Mark discussed the importance of maintaining communication with customers and nurturing new relationships during this time, as both will be extremely valuable when the economy re-opens and business resumes. He also shared ideas as to how businesses big and small can achieve this, no matter what the current status of their business may be – temporarily closed, working at a more … [Read more...]
Advertising in Uncertain Times
The world has changed in a few short weeks. Social behaviours that were once normal are now suddenly taboo. People and businesses all around us are re-evaluating — well — everything. One of our staff put the enormity of the change in perspective this morning by asking the team, “Is it just me or do you get this reflexive that’s not right feeling when you watch a show where people are close together?” It turns out, we all felt the same. Only two weeks into the pandemic and our favourite … [Read more...]
Hello! Bonjour! Hola!
If you haven’t already seen the latest numbers: Statistics Canada reports 1 in 5 Canadians were not born in Canada and MediaCom Canada predicts that approximately one-third of Canada’s population will be a visible minority by 2031. Given widespread access to internet, it makes perfect sense then that first-generation immigrants would use digital media including social media, youtube and even Search to maintain connection with their roots. So how do advertising platforms address language … [Read more...]
Giant Media Firms Boycott Google Display and Youtube. What is the fuss about?
You may have heard back in March of this year that giant media firms in the UK got together to boycott ad placements on Google’s Display and Youtube networks causing advertisers around the world to wonder about the effectiveness of their own Google display campaigns. The concern of these media buying agencies is that their clients’ ads are too often published next to inappropriate content. These agencies argue that Google’s automated systems are not doing enough to guarantee the proper … [Read more...]
What does Programmatic really mean?
The term “programmatic” has been around for several years but only recently has become part of the lingo of the online advertising world. So what does it really mean? Programmatic refers to the process of one computer talking to another to complete an advertising transactional operation as opposed to a human calling another human to book an ad campaign. Google Adwords has used “programmatic” technology since inception. Nothing new. You may also have heard about RTB – Real Time Bidding – … [Read more...]