If you haven’t already seen the latest numbers: Statistics Canada reports 1 in 5 Canadians were not born in Canada and MediaCom Canada predicts that approximately one-third of Canada’s population will be a visible minority by 2031. Given widespread access to internet, it makes perfect sense then that first-generation immigrants would use digital media including social media, youtube and even Search to maintain connection with their roots. So how do advertising platforms address language … [Read more...]