The term “programmatic” has been around for several years but only recently has become part of the lingo of the online advertising world. So what does it really mean? Programmatic refers to the process of one computer talking to another to complete an advertising transactional operation as opposed to a human calling another human to book an ad campaign. Google Adwords has used “programmatic” technology since inception. Nothing new. You may also have heard about RTB – Real Time Bidding – … [Read more...]