Collectively, humanity watched over one billion (1,000,000,000) hours of YouTube yesterday. Just as it has done every day for the past six months. Logged-in users spend over an hour each day watching YouTube, and YouTube now sees over 1.5 billion logged-in users monthly.
I am one of those users. Between September 13th and October 11th, I streamed 48GB worth of YouTube videos in my home, on my mobile phone. In comparison, I streamed 6GB worth of Netflix on my phone during that same period. This puts me a little bit above average in my YouTube consumption, but not by much.
As a result, pretty much all of the B2C ads I see are video ads on YouTube. I still see all kinds of banner ads on sites and Facebook ads, of course, but those are exclusively B2B. For me, and millions like me, YouTube is simply the best way to reach me.
YouTube ads have just become more potent as new advertising tools and new integrations with Google are rolled out. While earlier this year, Google integrated its search data with YouTube targeting, it has now done the same with Google Maps.
This makes it not only possible to target people searching for keywords related to products, but also people searching for locations related to products. For example, if you run a car dealership, we can not only target YouTube ads at people googling cars, but we can also target people searching Google Maps for local dealership locations.
As video ads gains importance as an ad medium, so do YouTube ads and video ads in your ad strategy. As a platform, YouTube is booming. Video, as an ad medium, is booming, and the tools for targeting video ads are only getting better. At 20/eight Digital, we are expanding our in-house video production to stay at the forefront of the digital field. If you want to talk about how video can enhance your marketing strategy, give us a call.